MEED conference told Jeddah’s Prince Sultan Cultural Centre will be city within a city

The Prince Sultan Cultural Centre in Jeddah is being designed to create a new type of community in Saudi Arabia that will promote physical and mental well-being, the MEED Smart Cities conference was told this morning.

“This is a fully self-sustaining mixed-used development,” Atkins’ Middle East chief executive officer Simon Moon said. Atkins developed the masterplan for the project and is now working on its detailed designs.

The Prince Sultan Cultural Centre’s site is about 2.4 million square metres. Plans call for 40 per cent to be allocated to public realm uses including gardens, urban squares and shaded walkways all interconnected by a central linear park. The Prince Sultan Cultural Centre will provide housing for 15,000 people. It centrepiece will be a cultural centre which celebrates Arabia past, present and future. It is located on Obhur Creek north of Jeddah. The client is the Prince Sultan Cultural Centre Company.

PWC is silver sponsor of the MEED Smart Cities conference. Atkins is reception sponsor, IBM is conference sponsor and Veolia is networking sponsor.