Rove Hotels plans 10 projects by 2020

Emaar Hospitality Group says 10 Rove Hotels are to be opened in central Dubai and elsewhere in the region by 2020 as part of Emaar Properties’ developing hotel strategy, according to a statement issued yesterday.

Rove Hotels is a brand developed jointly by Emaar Hospitality Group in partnership with Dubai’s Meraas Holding. It is a contemporary mid-market lifestyle hotel brand intended to provide value hospitality experience to the global traveler.

Emaar says it is Dubai’s leading hotel operator with three market leading hotel brands: The Address Hotels & Resorts, Vida Hotels & Resorts and Rove Hotels.

Vida Hotels & Resorts unveiled its second property, Manzil Downtown Dubai.

The Address Istanbul in the heart of Emaar Square, a mixed-use project by Emaar, was launched in 2014. It is Emaar’s first fully-fledged hotel and serviced residence project the company in Turkey.

For more see MEED.